We are very pleased: Our brand relaunch won two awards at the German Brand Award 2025 - in the categories:
- Excellence in Brand Strategy and Creation - Brand Revival of the Year
- Excellence in Brand Strategy and Creation - Corporate Brand
For us as the Vogelsang Group, this process was far more than just a design project. It was a decisive strategic step: uniting seven independent companies under a common brand umbrella to create clarity, strength and sustainability.
The fact that this approach has now been recognized by an international jury confirms our aspiration to actively shape change - with attitude, consistency and a clear vision.
The jury writes:
"This project sets standards for successful repositioning in an international context and impresses with its strategic and design excellence."
My special thanks go to the team at Wegner & Partner, who accompanied this brand process with depth, precision and a great understanding of our company.
And to my team at Vogelsang, who supported the change and brought it to life.
We are proud.
And we are ready for the next steps.